As organizations work to make digital information more accessible and easier to understand, you may begin noticing a new feature appearing on websites — the PIVOT button.
This small icon, often located in the bottom right corner of a webpage, provides a new way for people to access information across languages and communication formats.
If you’ve seen the PIVOT button and wondered what it is or how to use it, this guide will help you get started.
What Is PIVOT Language Access Technology?
PIVOT is a multimodal language access technology that helps make digital information understandable for diverse audiences.
Instead of requiring users to search for translated information on separate webpages, PDFs, or external platforms, PIVOT delivers accessible information directly within the website experience.
Depending on how an organization implements PIVOT, visitors may be able to access information through:
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Signed language video
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Spoken language audio
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Written translations
This allows each user to choose the communication format that works best for them.
By integrating language access into the digital environment itself, PIVOT helps organizations create more inclusive and scalable communication experiences.
How to Use PIVOT on a Website
Using PIVOT is simple and takes only a few steps.
Step 1 — Find the PIVOT Button
Look for the PIVOT icon on the webpage.
It is typically located in the bottom right corner of the screen.
Step 2 — Open the Language Access Panel
Click the PIVOT button to launch the language access widget.
Step 3 — Watch the Tutorial or Skip
A short tutorial may appear explaining how PIVOT works.
You can watch it, listen to it, read it, or click Skip Tutorial to continue.
Step 4 — Select Your Language
Click Language Selections to choose your preferred language.
Available language options may vary depending on the website.
Step 5 — Choose Your Preferred Modality
PIVOT allows you to access information in different ways:
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Signed language video
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Spoken language audio
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Written translation
You can choose one format or use multiple formats at the same time.
Step 6 — Navigate the Website
Click on any text on the webpage to begin accessing translated information.
You can continue browsing while PIVOT translates each section of content.
Accessibility Tip:
PIVOT supports keyboard navigation, allowing users to move between translated sections without using a mouse.
Why More Websites Are Using PIVOT
People experience digital information differently.
Language preferences, communication needs, and accessibility considerations all influence how information is understood.
Historically, organizations have relied on:
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Separate translated webpages
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Static translated documents
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Long signed language videos hosted externally
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Multiple accessibility workflows
These approaches can be difficult to maintain and often become outdated when information changes.
PIVOT offers a more sustainable approach by enabling organizations to manage language access dynamically and deliver accessible information directly at the source.
As digital communication expectations continue to evolve, language access technologies like PIVOT are becoming an increasingly important part of modern website experiences.
The Next Time You See the PIVOT Button
If you see the PIVOT button on a website, it is there to help you access information in the language and format that works best for you.
With just a few clicks, you can explore content in a way that supports understanding and participation.
Want to Bring PIVOT to Your Website?
Help your audiences access information more clearly and inclusively.
Book a demo: hello@gopivot.me
Because access to information should work for everyone.
